The reason that the people in this country are sick & dying is because we've allowed taste & price to guide our eating behaviors for the past 50 years. This is a product of the Earth, thus the very earthy taste. I would say that it tastes like basic white flour. I mix 2 scoops (~40grams protein) in a 32 ounce mason jar with 12-16 ounces mixed berries & 8-10 ounces organic apple juice. To me it tastes pleasant but not overly delicious. That said, you didn't buy/try this powder for it's taste. You did so because it's a superfood source of protein which will not only fuel, but cleanse your body. Think of certain foods/supplements the way you do exercise...not always pleasant while you're doing it, but the benefits well worth it.