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Giovanni, ColorFlage, Daily Color Defense Shampoo, Perfectly Platinum, 8.5 fl oz (250 ml) (Discontinued Item)

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MSRP:
$8.99
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Discontinued

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The item is currently out of stock and replenishment is unconfirmed.

Out of Stock - Discontinued
  • Product Code: GIO-18223
  • UPC Code: 716237182234
  • Package Quantity: 8.5 fl oz (250 ml)
  • Dimensions: 1.8 x 1.8 x 8.2 in, 0.65 lbs (0.29 kg)
Product Overview

Description

  • With an Exclusive Antioxidant-Powered UV Fade-Resistant System
  • Embellish Platinums with an Exotic White Berry Blend for Lasting Multi-Dimensional Radiance
  • Protect while Flaunting the Most Natural Grays to the Sassiest, Whitest of Blondes
  • Eco Chic Technology
  • Eco Chic Hair Care
  • Beauty From the Elements is Chic on The Street

Flaunt your gray, light your white

Perfectly Platinum Colorflage Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji and Juniper synergistically combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine.

Protect. Defend. Shield. Restore.

  • Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
  • Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
  • Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
  • Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.

Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.

Suggested Use

Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Perfectly Platinum Colorflage conditioner.

Other Ingredients

Aqua (purified water), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, acrylates copolymer, gluconolactone, sodium lauroyl sarcosinate, aminomethyl propanol, glycerin, panthenol, sodium chloride, glycol distearate, sodium benzoate, amodimethicone, hydroxyethylcellulose, trisodium ethylenediamine disuccinate, cinnamidopropyltrimonium chloride, crocus sativus flower extract, ext. violet 2, curcuma longa (turmeric) root extract, *juniperus communis (juniper) fruit extract, lycium barbarum (goji) fruit extract, red 33, fragrance (includes essential oils).

*USDA Certified Organic

100% Vegetarian Ingredients

No phthalates / sulfates / parabens / PEGs

Warnings

No animal testing

iHerb Customer Reviews
5 Stars
4 Stars
3 Stars
2 Stars
(2)
1 Stars
(6)
 

Good Product

Posted by 5270686656090900861 on Nov 04, 2015

Will re-order, but I feel that my hair is a bit too yellow to tone. Otherwise, it feels great on my hair, lasts ages, and is cruelty free!

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It works - if you make an effort.

Posted by 5501387860902075482 on Nov 02, 2015

After shampooing I used a cure which I allowed to work overnight. Afterwards I used the platinum conditioner which I didn't wash out until hours later. My hair is greying; dry and wavy. The result of this procedure was beautifully shiny hair. I give four stars instead of five due to the silicones.

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Wanted to like this BUT

Posted by Reviewer2129080 on May 24, 2015

It feels like a very drying shampoo - cleans thoroughly but seems to leave my hair stiff and dry, probably because of all the silicones :( Originally bought it because I hoped to grow my greys out and wanted them shiny and toned. But I don't think it's working.

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It is good shampoo

Posted by 5661200108236038388 on Jan 09, 2015

This shampoo has good smell and texture, but id doesn't take away red shade of hair. Maybe I should use it with candition.

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Smells great

Posted by 5139477977120147835 on Nov 18, 2014

IF you have very yellowish tones and were looking to use this to help you go from yellow to white this would not work. It's very subtile in colour. I'm sure if your hair is already white blonde this shampoo would be perfect. Smells lovely.

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